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Celebrities Open Online Stores on CafeShops.com
Online Shopping Venue Hosts "Stores for the Stars"; Phil Collins, Jet Li and Gold Medalist Tara Lipinsky Open Official Online Stores

San Leandro, CA, January 11, 2003 - Dozens of Hollywood, sports and music stars are now offering their fans a simple way to purchase official branded merchandise through CafeShops.com, the Web's leading marketplace for buying products direct from their creator. From actor Jet Li and Olympic champion Tara Lipinski to Phil Collins and Genesis, an increasing number of celebrities are utilizing CafeShops.com to open their own "Stores for the Stars," the company announced today.
Fans that visit CafeShops.com have easy access to dozens of stores set up by celebrities and can purchase items such as t-shirts, mugs, clocks, frisbees and over 35 other products. Other official celebrity stores that have recently launched include Christopher Lee (Lord of the Rings), Rick Springfield, LeeAnn Rimes, David Cassidy, Tupac Shakur, R. Lee Ermy (Full Metal Jacket) and Wil Wheaton.
"CafeShops.com is a simple and free way for anybody - celebrity or otherwise - to produce their own products for sale directly to fans, friends and family," said Maheesh Jain, VP and co-founder of CafeShops.com. "New celebrity stores are opening up every week, joining the thousands of other shops residing on CafeShops.com"
Many of the celebrities using CafeShops.com are migrating their fan club merchandise over to the service. CafeShops.com manufactures the products, handles the credit card transactions and product shipping, and offers a full money back guarantee.

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